Blogging Vs Vlogging

If there is something taking the internet world with a bang, it is video. There is no more need for one to stay concentrated on the computer trying to read something as it can be out into a fun video. The funny thing is a video no matter how fun, will still be able to achieve conveying more information than words with its inflections and gestures.

If you have a blog, the best content that you can put on it today is video. It will help increase your revenue as more people come to view the videos and it will also improve how you connect with your blog readers.

Imagine how easy it is to have an interview on video instead of having to write down the names of each participant each time they give a remark.

Writing is much more difficult than creating a video.

A story that took thousands of words to finish can be created into a 5 minute video that is just as if not more descriptive. The video would also take just about 30 minutes to get to completion from doing the recording to publishing it.

Bloggers, no matter what topic it is they like to blog about are now also seeing the power of video. Film and broadcast have become their most powerful tools of reaching us with their comments, recommendations and experiments. It is today known as video blogging.

In many circles, video blogging has been dubbed vlogging. The blog is just your same old blog but now it makes use of videos instead of text. The media consumers that used to be all over the internet are now more and more turning into media makers.

Despite not having a lot of promotion from the part of Apple, the Apple iTunes pod casting feature also permits vlog subscribing.

10 Tips on Video Blogging For Your Business

Video is becoming a common communication tool and an integral part of blogging. I recently purchased a Flip video camera, and these inexpensive and very portable cameras have made video production a snap. But there are a lot of horrible and ineffective videos out there.

Video is best suited for product demos, intensive discussion, interviews, client testimonials, or establishing thought leadership. Here are 10 tips that will help you create excellent footage – not just add to the visual clutter:

-Format is important. Keep it short. 3-5 minutes will hold your audience’s attention. Any more than that and you will lose viewers.
-Commit to some frequency: weekly or bi-monthly series to maintain momentum.
-Use established third-party sites and services for delivery (examples: YouTube, blinkx.com, Vimeo and others) along with posting videos on your own site.
-Test for compatibility with all Web browsers, plug-ins, and operating-systems.
-Record several takes and edit the best parts of each one into a single video.
-Smile! No one wants to listen to a grump.
-Vary the tone and pitch of your voice. Do not speak in a monotone.
-Move your head when speaking to help emphasize your words. Use subtle movements of your head when speaking to help emphasize what you say, along with eyebrow movements, widening their eyes, pursing their lips, and other facial “punctuation marks.”
-Look at yourself in the mirror beforehand and make sure you look good, that your hair is in place, and that you don’t have a collar or a tag turned up or worse. Don’t trust the image on the screen. Use a mirror and look at yourself closely.
-Learn your editing software and be reasonably proficient in it. While you don’t need to win awards for your video editing, the more skills you develop, the more compelling your clips will be. You should be able to: Cut and rearrange clips, add titles, transitions, and effects, blend or overlap scenes, and add separate audio tracks and modify audio levels

The opportunities for using video are endless. You can be explaining new products,introducing an upcoming event that you are putting on, inviting viewers to sign up for your newsletter. Showing colorful scenes of your restaurant or retail store is an excellent way to invite people to visit. If you haven’t introduced video into your marketing activities by now, run out and buy one of these tiny gems. You may be surprised at your own creativity!

Niche Video Blogging, or Marketing With Your VodCast

Most of the top videos on Google Video and YouTube are not marketing material. They’re funny, sexy, exciting, or amusing, but not many of the top popular videos are marketing material.

These video hosting companies cover the bandwidth of the videos being viewed, so everyone can be happy. Is there a way to tap into the video boom for niche marketing? Chances are that the answer is yes.

While you may drool over the numbers reached of views on the top 10 videos, remember, it’s not always the size of your traffic that counts. Is anyone else in your niche making videos? Even if the answer is yes, you may find that there is some aspect of the niche they aren’t covering. You can cover it and have your own niche video blog. If no one else is really putting out videos in your niche, get a head start on your competition now.

There really isn’t much reason not to try a video blog. It’s extremely inexpensive today to make amateur videos. You can do a lot with very simple tools and some creativity. Think about making some product review videos, or make an infomercial type of interview video. You can make a tour of your business or location video, tutorials, and more. If you’re really creative, try something funny or amusing that might make it into the high ranks of popularity.

Don’t forget to brand your video. Add your logo as a title graphic, add your copyright information in the properties of the video, and link from your video to your site. Add posts to your blog embedding your video and you’ve got a niche video blog!

There’s some noise these days about “webinars”, and usually after the event a movie file is available. If you’re doing niche webinars, you can upload them also to the video hosting sites and blog about your webinar. This will bring you residual traffic that didn’t make it to the webinar and increase your branding, traffic, and customer base.

While it may seem like one more tool to run after, video is probably only going to grow on the internet. Use it to your advantage now while the competition is still figuring out sound podcasts. You’ll be glad you did.

How Do You Make A YouTube Video?

My article today is about You Tube Videos, how to make them, why to make them and what to talk about in them!

Within the online business I do, making videos is one of the forms of marketing we learn to do as it gives a personal touch and means the people viewing the videos get to know you. You know how you just feel an affinity or connection with some people, so by making videos you’ll get a following of like minded people who are interested in what you have to say.

Vlogging

A word we use is a ‘Vlog’ which means video blog. So instead of or as well as writing a blog post/article, you can make a video. Some of us aren’t keen on writing, so a vlog could be a better alternative because you just say what you want instead of typing/writing it.

What is on YouTube?

Since having baby no. 2 we decided to get our 2 & 9 month old toddler a kids tablet! He loves playing with toys such as trains, cars & dinosaurs but we thought sometimes there are times when you need your crazy toddler to sit still for a while!

We downloaded YouTube Kids on to his tablet so he could watch programmes like Paw Patrol, Thomas The Tank Engine & Andy’s Dinosaur Adventures and I’ve discovered that people upload literally all sorts on to YouTube! He managed to come across random people, both adults and children, playing with plastic Paw Patrol characters and Thomas & Friends trains etc! The people shooting the videos would be narrating as they played and they’d be from all around the world, some speaking in languages other than English too. My toddler Tommy actually prefers those type of videos to the real episodes, even if he can’t understand the language!

So this made me realise that there is something for everyone! You may think who’d be interested in what I have to say, but the above proves that you will create content that will be interesting to someone!

What Do I Write About?

Have a think about what you’re interested in and how it could be of help or use to other people. You may think you don’t have any experience or knowledge that people could learn from, but you are unique and nobody else has your thoughts or ideas. Don’t try too hard or just write about what you think other people want, just make your videos (and/or blogs) from the heart and give your take on things. People will appreciate you for being real and just being yourself.

Take a look on YouTube at Gary Vee who is a great video blogger and has made himself a household name, all by being consistent and his true self.

Here’s just a few examples of what you could vlog about:

Reviews (wine, destinations, food, electrical items, pushchairs and so on)
Inspirational/Motivational quotes
Personal issues and how to resolve them
Exercise & health tips
Recipes & how to cook
Languages & teaching phrases/words
How to fix things such as building units, unblocking a sink etc
Sports techniques such as football skills, fishing tips and so on

These are just a few ideas, literally the world is your oyster and you can talk about anything and everything! Just make sure it’s relevant to you so that your passion and experience/knowledge show through. You are an expert at being you and people trust experts.

To sign up to YouTube, which is owned by Google, just use or set up your gmail account. You don’t need a technical video camera, just your smart phone will suffice. We take photos just like that with our phone, so why not try out a video instead?!

So my niche is about being a work from home mum and I do love happy inspirational quotes and self development books! My videos and blogs are generally about these two topics because I feel passionate about them and feel I can naturally and easily talk about them.

If you’d like to find out a bit more about having your own online business which you can literally do from home from your laptop, tablet or even phone, then take a look at the 7 day video series on my website. It will give you ideas and information about being an online marketer and how attainable it actually is whether you’re tech savvy or not!

Using Videos and Vlogs As Internet Strategy to Get Visitors

Videos are an effective way to get a message across to our clients and yet they are still under used. With the explosion of web 2.0, videos can be supported by most sites and they can be hosted cheaply too. A vlog is short for videoblog. It is a blog which uses video as the primary content as technically it is linked to within a videoblog post. A vlog is accompanied by supporting text, image, and additional meta data to provide a context for the video. Vlog like Blogs are updated regularly, generally includes personal reflections, comments and often take advantage of RSS for syndication to other web sites and aggregator software (rss readers).

Why Use Videos?

If audio has more impact over text, visual takes it all. Visuals have a cutting edge as far as conversions are concerned. It leads to more personalization hence greater customer involvement.
Some examples of business videos are:

o Showing a demo of a product
o A presentation of services
o A CEO giving a speech
o An explanation of a procedure
o Showing different uses of a product
o Fun videos
o Create interaction
o peer-to-peer knowledge sharing and acquisition

Earlier videos were used sparingly because of bandwidth considerations and the increases of loading time. Moreover content was needed for optimization. However with the introduction of Video Sitemap Protocol optimization of videos has been made possible. Moreover now there are dedicated media servers to take care of vlogging and podcasting

Requirements:

o A Microphone compatible with your PC
o A Webcam that allows you to record video and save it on your computer hard drive.
OR
o A camcorder
o Video editing software

How does it work?

1. Get a microphone: To record a video, you need to have a microphone that is compatible with your computer.
2. Get a webcam.: You need to get a webcam that allows you to record video and save it on your computer’s hard drive.
3. Take time to Prepare your vlog content: Take some time to think about what you’re going to say or do during your vlog.
4. Record your vlog: Turn on your microphone, start your webcam and begin recording. Save the file when you’re done.
5. Upload your vlog file to YouTube or Google Video:
6. Get the embedding code of your uploaded vlog file. Alternately if your server supports these type of media, upload it to your website.
7. Copy the embedding code: Once you upload your vlog file to YouTube or Google Video, copy the embedding code and keep it handy.
8. Create a new blog post: Give it a relevant title and add content to introduce your vlog.
9. Paste the embedding code for your vlog file into your new blog post. Using the embedding code you copied earlier for your uploaded vlog file, paste that information into the code of your new blog post.
10. Publish your new blog post. Select the publish button in your blogging application to send your new blog post with your vlog in it live online.

Deciding on a video host: Check the following

Check out the other videos on the site. Are they high quality and in good taste, or a little raunchy and inappropriate? Choose a site you feel comfortable about.

Check the File Size Limits: Web video hosting sites have varying limits in the size of the video files they allow you to upload. Generally you’ll have to compress your video before uploading so it meets the file size requirements of the video hosting site. If you have to compress it too much, your video may not look very good by the time it’s playing on the web.

Storage Space Offered: Is there a limit to how many videos you can upload to your account, or how much storage space you can use?

Uploading Formats: What video formats does the site accept? Most web video hosting sites accept multiple video formats, such as Quicktime, Windows Media, MPEG etc. You can even find sites that allow you to upload directly from your camcorder or cell phone. If this is important to you, make sure that the web video hosting service you choose to use offers these features.

Viewing Formats: What format do the videos on the site play in? Flash is the standard for most web video hosting sites, because it is installed on most computers and plays quickly and easily. However, some sites offer other video formats, in case you want to share your video on a site that doesn’t use Flash, such as iTunes.

Compression Quality: Web video hosting sites will recompress your video before publishing it. Some sites do this better than others.

Video Downloads: Because of copyright issues, many web video hosting sites do not allow users to download copies of the videos on the site. There are some sites though, such as Google Video, that allow users to save copies of videos to their desktop or portable video player.

Editing Capabilities: Many web video hosting sites now offer editing features. JumpCut offers extensive online nonlinear editing, and other sites give you the ability to remix your video or add titles, narration or photos.

Audience: Different sites have different audiences. If your video focuses on a niche topic, choose a web video hosting service that serves that niche, else YouTube.

Video Sharing: Most web video hosting services allow you to embed your videos in blogs, on personal web pages, and on sites such as Facebook and MySpace.

Video Player: Some sites will include advertisements next to the video player, or will place a watermark of their logo over part of your video. This may be fine, but it doesn’t look so professional if you’re sending the video to clients and it has a big “YouTube” logo on it.

Tips

o Decide on the purpose of your video. If it’s to attract traffic to your website, host is there. Else you can go in for third part hosting. like http://www.youtube.com.
o Use keyword rich title for your videos.
o Add a video sitemap on your website. Sign into Google webmasters to create a Video Sitemap
o Get your video transcribed. Either use an automatic transcriber or use an affordable cheap transcription service vendor.
o Keep your video duration around 5 minutes, not more for bandwidth considerations and to keep it effective.
o Add a call to action.
o Test your vlog after publishing to ensure it’s working smoothly.
o Some popular Download-First video formats are AVI, MPEG1, MPEG2, and MPEG4. Here are some popular Streaming Video formats: WMV (Windows Media Video), QT (QuickTime), and RealVideo (RM).

Video Editing Software

o iMovie: iMovie comes free with new Macs. iMovie offers many options for editing video and audio, and adding photos, music and narration to your movies.
o Movie Maker: Movie Maker is Window’s free video editing software, which comes installed on new PCs. Use the program to create and share high-quality
o Avid Free DV: Free DV is Avid’s free video editing software, and it works with both Macs and PCs. It’s a stripped down version of Avid’s professional software, and gives users limited video and audio editing capabilities.
o Jump Cut: An online entry, Jump Cut’s free video editing software allows you to cut video, and add audio, photos, effects and titles right on the web.
o Virtual Dub: Virtual Dub offers simple editing capabilities. You can’t get too creative with the software, but you can use it to make simple, clean edits in your video footage. Virtual Dub works with Windows only.
Places to Host Your Vlog

o Free Vlog
o Internet Archive

Some Video Sharing Sites

o YouTube: YouTube is the biggest and best known, and it offers many features if you want to share your video and get it seen by a large audience.

o Revver : Revver is a revenue sharing, as well as video sharing, web site. Ads embedded at the end of videos can earn producers real money.

o Google Video : Google purchased YouTube, but it still maintains its own video sharing and search tools.

o Blip.tv : Use Blip.tv to start your own online television program.

o Jump Cut : Yahoo!’s entry into the world of social video sharing, Jump Cut offers a sleek online video editing tool, as well as all the bells and whistles for uploading and sharing your videos.

o Yahoo! Video: Yahoo! Video has all the features available on other large video-sharing sites. It also gives you the ability to upload a transcript for your video, which makes it easier to find in web searches.

o My Space: If you have a My Space page, you have a forum for easily sharing your videos online.

o Video Egg: Upload your video, share it and, possibly, make money off of it.